INFO
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© 2019
Illustration
PESTA FILEM KITA 2019
CLIENT
Projek Dialog
DELIVERABLES
Key Visual
Illustration
Merchandise
Social Media Post
TOOLS
Sketch
Adobe Illustrator CC
Adobe Photoshop CC
ESSENCE
Pesta Filem Kita® is a film festival highlighting the country’s young talents and also the critical discourse of our local films. It showcased films which illustrated the Malaysian experience and lifestyle in the name of national unity. The 10-hour event was held at RUANG by Think City in KL, a spacious yet private area fit for the movies.
GOAL
Bringing justice to Malaysia’s all things multi-powered – cultural, racial, religion and heritage was a greatness we thrust upon ourselves. In addition to translating the essence of Malaysia and what it’s famous for, there is emphasize on the appreciation of peace and the celebration of differences amidst what is potentially chaotic by nature.
UNRAVELLING
We designed a campaign that is equal part attention-grabbing and another part promoting dialogue among the visitors. The main design is a vector illustration of our local famous breakfast hero, the Nasi Lemak. From a simple vector, we ventured on to illustrating different races sharing a plate of the national dish, ultimately showing our willingness to forgo any sort of label or ownership. Ultimately acknowledging our differences yet remaining unified is indeed the real superpower of Malaysia.
DELIVERABLES
Key Visual
Illustration
Merchandise
Social Media Post
TOOLS
Sketch
Adobe Illustrator CC
Adobe Photoshop CC
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