INFO
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© 2018
Branding + Illustration + UI/UX
MR BROWN
CLIENT
Ardy Damis
DELIVERABLES
Branding
Brand Identity
Illustration
Merchandise
Packaging
Social Media
Website
TOOLS
Sketch
Adobe Illustrator CC
Adobe Photoshop CC
Adobe XD
WIX
ESSENCE
Mr. Brown is a premium brand of hair pomade based in Kuala Lumpur, Malaysia. It is made from all the goodness of natural ingredients for healthier and moisturised hair. The brand’s mission is to promote a positive relationship of self-esteem and self-image towards the next generation’s fulfilment of their ultimate potential.
GOAL
To create a bespoke brand identity that plays with a classical twist and vintage typography, applicable to all collaterals such as product packaging, additional merchandises, website and social media.
UNRAVELLING
It was collectively agreed on during the Discovery Phase to build a brand identity that referenced the 50s/60s era and embellished with retro vibes. Bridging the gap from the vintage to the contemporary, we successfully created a unique yet versatile brand design that was tastefully rolled out in all products, merchandises, digital mediums that bears the Mr. Brown name.
DELIVERABLES
Branding
Brand Identity
Illustration
Merchandise
Packaging
Social Media
Website
TOOLS
Sketch
Adobe Illustrator CC
Adobe Photoshop CC
Adobe XD
WIX
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